Centrifuge Launches Fixing Finance Campaign to Bridge Gap Between TradFi and DeFi

The campaign strives to merge the best of both financial worlds while educating newcomers.

New York City - October 17, 2023 - Centrifuge, the platform for onchain finance, today announced its new marketing campaign, Fixing Finance. It is the latest effort by Centrifuge to help transform the financial industry by bridging the worlds of TradFi and DeFi.

The initiative comes on the heels of the Real-World Asset Summit, which took place last month and saw hundreds of attendees and speakers from Base, Polygon, Galaxy, Circle, Superstate, and more.

From delayed transactions to costly fees and unnecessary intermediaries, the traditional financing world needs to be brought into the 21st century. Centrifuge believes tokenized assets are the next step in financial evolution and innovation.

"We're excited to launch the Fixing Finance campaign to facilitate greater collaboration between the 'Suits' of the TradFi world and the 'Hoodies' of DeFi," said Bhaji Illuminati, CMO of Centrifuge.

"We’ve seen first-hand how the legal knowledge, regulatory understanding, and time-tested processes of TradFi combined with the innovation, technology, and onchain expertise of DeFi create a better and brighter financial future for everyone."

As part of the Fixing Finance initiative, Centrifuge launched a number of assets and resources:

  • An interactive microsite, Fixing Finance, which offers visitors an opportunity to gain a greater understanding of tokenization through informative and fun content, including insights from Coinbase, Base, S&P, and Chronicle Labs among others.

  • A Tale of Suits and Hoodies video which takes a humorous look at the differences between DeFi and TradFi professionals and the power they bring when collaborating toward our financial future.

  • A new report, titled ‘How Onchain Securitization Will Fix Finance” authored by Crypto Adoption Curve that outlines the tokenization space today and where we’re headed.

  • An interactive quiz to discover if you embody the Suit mindset of TradFi or the Hoodie spirit of DeFi.

For more information and to explore the Fixing Finance campaign, please visit Centrifuge's Fixing Finance website:

About Centrifuge

Founded in 2017, Centrifuge is the platform for onchain finance. Notable firsts include minting MakerDAO’s first real-world asset, structuring the first onchain securitization, launching the RWA Market with Aave and bringing the first credit fund’s operations onchain with BlockTower. Centrifuge provides both the infrastructure and ecosystem to tokenize, manage, and invest into a complete, diversified portfolio of real-world assets.

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